Keyword Identification
I can’t help but notice every time I analyse my website keywords i. e Sales Training; Google keeps suggesting “dog training”! Have you seen the amount of information and how popular the dog training subject is?
Its huge, which then got me thinking about how my own dog, a very naughty but loveable golden brown cocker spaniel called “Honey” would benefit from my Sales Expert Training Course!
3 Good Reasons Why.....
1) Communication – Upon the instruction “Come Here” or “Heel” Honey’s selective hearing is ultimately activated. She may have originally been heading in my direction when out on a walk and off her lead, but as soon as she hears (or pretends not to hear) the above instruction she immediately changes direction and busies herself with those all of a sudden interesting smells that are of far more importance that her owner calling her!!! Even though those same smells had been with her on the entire walk and she had paid absolutely no interest in them.
2) Closing the Sale – Honey definitely could do with learning a couple more closing techniques like the alternative or summary close. A “sale” ultimately to her is FOOD, and boy is she constantly hungry for it! Picnickers to her are her customers and that food that they so kindly have available when on her walks is hers, her fear closing technique is the only one see knows. And she uses it so well; with Honey “when it’s gone” it IS most definitely gone!
3) Overcoming Objections – this could definitely be an area that Honey could improve in. For when I raise any objection with her, e.g. not jumping up on the couch or not barking, her one and only technique would be to sit, looking deep into my eyes with her big, brown eyes, and her “feel sorry” or “pwease” face on, constantly using her front paw to scratch at my leg or arm until I submit to resist. Upon reflection her one and only technique appears to work – every time!!!
Its confirmed, dog is definitely man’s best friend & Honey would most definitely benefit from my course!
