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Sales Training v's Dog Training

by James Pope 10. September 2009 09:30

Keyword Identification

I can’t help but notice every time I analyse my website keywords i. e Sales Training; Google keeps suggesting “dog training”! Have you seen the amount of information and how popular the dog training subject is?

Its huge, which then got me thinking about how my own dog, a very naughty but loveable golden brown cocker spaniel called “Honey” would benefit from my Sales Expert Training Course!

3 Good Reasons Why.....

1)      Communication – Upon the instruction “Come Here” or “Heel” Honey’s selective hearing is ultimately activated. She may have originally been heading in my direction when out on a walk and off her lead, but as soon as she hears (or pretends not to hear) the above instruction she immediately changes direction and busies herself with those all of a sudden interesting smells that are of far more importance that her owner calling her!!! Even though those same smells had been with her on the entire walk and she had paid absolutely no interest in them.

2)      Closing the Sale – Honey definitely could do with learning a couple more closing techniques like the alternative or summary close. A “sale” ultimately to her is FOOD, and boy is she constantly hungry for it! Picnickers to her are her customers and that food that they so kindly have available when on her walks is hers, her fear closing technique is the only one see knows. And she uses it so well; with Honey “when it’s gone” it IS most definitely gone!

3)      Overcoming Objections – this could definitely be an area that Honey could improve in. For when I raise any objection with her, e.g. not jumping up on the couch or not barking, her one and only technique would be to sit, looking deep into my eyes with her big, brown eyes, and her “feel sorry” or “pwease” face on, constantly using her front paw to scratch at my leg or arm until I submit to resist. Upon reflection her one and only technique appears to work – every time!!!

Its confirmed, dog is definitely man’s best friend & Honey would most definitely benefit from my course! 

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The Training Expert Assistant

by James Pope 28. June 2008 18:00

Welcome

It was not until I had written my last blog “Sales Training v’s Dog Training” that I actually started to think how much my dog, Honey featured in my working life.

I have run an office from home my whole career life, so it should not be a surprise that Honey has fully embraced The Training Expert culture!

Examples as to how I could not operate without her:

·         When the telephone rings, no matter where in the house she is she will always let me know with her dulcet whining tone that starts off as a whimper and develops into a full rendition of whines and barks. You can only imagine what the person on the other end of the receiver thinks to this when I answer the phone and she is singing away in the background. You see Honey will continue to make this ........racket until I go and make a fuss of her with plenty of thank you’s, and naturally I cannot do this until I have finished the phone call!

·         When the door bell rings, again Honey loves to inform me but this time with a precession of loud barks, as though she is on guard and ready to attack. Naturally this prepares the visitor, and if my dog had been on my Sales Expert training course and learnt good communication skills then there would be no problem. However, as it stands Honey is not the best with strangers walking through my front door. If they are female, there is no problem, but be warned if they are male, my loveable, cheeky dog will continuously bark until the male has either backed out of the door or I have grabbed her and removed her away from the doorway. So now, tell me where the need for a body guard or secretary is when I have Honey?!

·         Greeting visitors. If I follow usual Honey protocol when a visitor arrives into my home/business, which is to put her in the kitchen until my guest has settled and then, and only then, open the kitchen door for her to be polite and introduce herself. Honey will in a very professional manner shake hands, which in dog terms means licking any bare flesh that they sniff. Beware open toed shoes guests!

·         Marketing the business; Honey is definitely an expert at this. That is if we all understood the dog communication of barking. She understands the concept that whenever away from the office the business needs to be promoted. She chooses to do this in my back garden, her style and tone can be as brutal as some marketing agencies, in that it can be quite loud, annoying and will not stop! However, she is resilient; she will continue to spread the word through her barking until told otherwise. Her target audience being: birds, leaves on trees and aeroplanes!

 

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